Tuesday 26 March 2013

Improving My Editing Ability!

Using The Adobe Editing Software

Adobe Premiere Pro
My own personal target of late in our media lessons has been to work on my editing skills. Therefore, I've taken it upon myself to put myself forward to participate in editing recently, inserting the footage we filmed recently at Jacob's house. Theres certainly an emphasis on teamwork within our group: as you will have read in my last post, Adobe Premiere Pro isn't my favoured editing software, but Melissa has been able to help me out with any qualms I've had with the software and so in this sense, I feel as though with this help I've been able to improve my editng ability. Having said that, none of us have had any prior experience to the Adobe Premiere Pro; in fact, we have faced difficulties at some points with intercutting footage, and reducing the diegetic volume on our footage. However, with the assistance of our teachers (and the ever-helpful internet), I feel as though we are getting closer to a product we are happy with. This work has truly made me a more enlightened editor, and this practice will make me more confident, not only with the work we're currently doing, but with my studies in the future.

Thursday 21 March 2013

Creating My Own Short Film...

As an aside to my work on the thriller opening, I've been working on something by myself to build on my film-making skills. This all came about from a recent short-film competition that was run by the school and, although this was separate to my work on our group's thriller, I saw this as an opportunity to learn more audiences, conventions of genre and how to construct meaning through editing, mise-en-scene, camera and sound. In other words, I felt this project would help me to develop a more comprehensive understanding of film-making, and whereas I could afford to be more reliant on other group members on the more technical aspects of things such as editing (perhaps my weakest skill), this would give me the chance to practice these things on my own, independently, without help. And, actually, I felt this work could reinforce everything that I've learnt in the past year about media and film-making. Therefore, I  began to set about making my own short-film....

I knew from the off-set that I wanted to produce something entirely different to the thriller genre. I came to this decision purely because I felt I could challenge myself by approaching something new. Again, the genre would be fresh, which meant I could adapt my understanding of film-making from my Media Studies lessons. Actually, I decided on a genre that isn't actually what I would call a cinematic genre; recently on Youtube there has been a craze (no, not the Harlem Shake) known as Document Your Life. Youtubers upload these clips each month, and although the style of these video's can afford to differentiate from one another from person to person, I understood that there were a few conventions to these video's:-

a) The music would have an ethereal, relaxing tone. Non-diegetic sound is often more prominent than actual diegetic sound in order to create a more atmospheric tone.

b) In terms of mise-en-scene, video's can contain anything: it's very much free and creative in the sense that the video should literally document what's going on in your day. However, the video's are very stylised and have quite an exaggerated, dream-like style. Therefore, there should be vibrant colours and video's could feature objects that have connotations of happiness and peace.

c) Shots are often close-up to give the audience more of a connection to the action on screen. Again,panning and transitions are all acceptable but the film should feel naturalistic and minimalist in it's style. Out of focus shots and shots that don't use tripods again give it a more naturalistic, atmospheric tone.

d) Editing isn't too fancy; action isn't very fast-paced so there aren't a lot of quick cuts.

Having established the conventions of this internet-based genre, I set about filming this project. I used a Canon camera in order to capture high definition shots, which could also provide shots that could be out-of-focus and generally more artistic. The following is the short that I made:



To edit this I used the 'iMovie' software that's typically found on all Macs. Again, this was slightly different to my work on thrillers (we're editing that using AdobePremierePro) and I did this purposely because I'm not much of a fan of Adobe's software- I thought my inability to edit came as a result of me not being too tech-savvy, but I found the iMovie editing process to be a lot easier and self-explanatory than using the aforementioned editing software, so perhaps it's just a matter of personal taste. 

The chance to practice editing was invaluable really to my learning. The past few weeks, I've been assigned the task of scouring the lowly depths of copyright-free-music websites for my thriller work and whilst I was okay with that job, I suddenly realised that everyone else in the group had massively improved their editing skills and I uh, well... didn't have a clue. And so this task really forced me to get to grips with editing clips, putting in transitions, adding text over the top as well as adding non-diegetic audio clips. Following this, I now feel more equipped to tackle the technical aspects of editing software.

To wrap up the other things that I considered when making this video, I used naturalistic lighting to further reinforce the authenticity of the piece. Moreover, there's actually only one effect in the video, just the one transition at the end, and again I felt this made my short feel more real, and feel like more of an intimate insight. None of the action was storyboarded, and it was completely improvised, amassing around an hours worth of footage by keeping the camera rolling; this ensured that I could select the best shots and not have worry about falling short on the running length (something that I think has troubled our group as we stick to quite a rigid, structured storyboard and suddenly realise that our timings were off). Having said that, there wasn't much structure or much of a narrative to this video but even so, I think I've learnt my lessons about the con's of placing too much significance on storyboarding over the past few weeks.

In summation, I feel like I've had a real learning curve through the process of creating my own short film. I've felt as though I've learnt about the technical aspects of editing that have given me more confidence when approaching the dreaded AdobePremierePro when editing our thriller. Also, I have been able to build upon my understanding of genres, institutions and conventions which will not only help me as exam practice, but will give me more of an understanding when it comes to writing an evaluation for our thriller. And finally, it was great to try and test myself independently, to see where I was in terms of my ability and to see what I needed to improve upon. Therefore, this task was invaluable to giving me a more comprehensive understanding of film-making and what that entails..

Thursday 14 March 2013

Shoot #4: Thursday 7th March

Last week, our group scheduled another reshoot in order to finish off the scene's that were due to be shot in [group member] Jacob Smith's house. Unfortunately, I had to pull out at the last minute, which was unfortanate and, to an extent, frustrating because of the fact that I needed to bring an important prop to the shoot (the briefcase, to be precise). In spite of this, I received feedback from Melissa that they had shot most of the footage that was needed and that the shoot was largely successful, minus the shots that required the briefcase. Despite the inconvenience of not being able to be there, I'm happy with the work our group is doing and I'm confident that we're on track with our work. At some point in the next few days, we'll have to another (quick) reshoot before our filming will be complete. Hopefully once those scenes are shot, we'll be able to have the raw footage that, edited together, will make for an exciting thriller opening...

Tuesday 12 March 2013

Learning the Basics #2: Lighting

Welcome to another edition of 'Learning the Basics', where I endeavour to get my head around the technical aspects of aspects of film-making, so that I can apply this knowledge to our groups thriller-opening work. And so todays topic is lighting. Lighting is of fundamental importance; it can create and reflect the mood and atmosphere of a scene. In this respect,the use of lighting acts as a means of pathetic fallacy and, in terms of thrillers, can build and create suspense. However, the main purpose of lighting (irrespective of genres etc.) is to draw the audiences attention to a specific area or character. There are several types of lighting that are used in the film-making industry:-

Lighting in Film (Diagram)

Key Light:-  Most often the brightest light, key lighting is most significant in capturing the important parts of the frame (e.g. a characters face). Moreover, the sole use of key lighting can create contrast within a scene, which would be apt in order to create a dark, menacing tone within our opening. Back 

Light:- Typically used to eliminate the dominance of the key light.

Filler Light:- Said light is used to soften shadows created from the other lights, making the scene look more realistic and authentic.

Lighting angles are also commonplace within film as well; they include:

Back Lighting:- Light source is placed behind the subject within the frame; this form of lighting is popular within the thriller genre as it can be used effectively to create shadows or silhouettes.

Top Lighting:- When the main source of light is place above the subjuect; this form of lighting can be typically found in the Hollywood classics era to give stars a more glamorous look.

Under Lighting:- The source of light is placed beneath the subject; can create a sense of dominance. Moroever, it can create shadows and a creepy atmosphere, and is often seen in horror or slasher films.

Same camera angle, but different lighting (which can affect the tone of the piece massively)

I also want to touch upon the importance of low-key lighting within the thriller genre. Such lighting is created by the use of back lights, and creates sharp contrast, along with shadows and silhouettes. This is form of lighting can be used to construct a darker, moodier atmosphere which lends itself really well to the thriller genre. I learnt about low-key lighting in this effective and concise video:


In summation, my research on lighting has allowed me to consider the importance of technical aspects in order to construct appropriate meaning. If we were to use low-key lighting, our opening would be able to conform more to the thriller genre, and- along with other factors such as sound, camera and mise-en-scene- would create a more effective thriller opening that should, hopefully, get us a better grade...

Thursday 7 March 2013

And Another Storyboard!

Prior to our shoot in London, several things had happened. Namely, our first rough cut was peer assessed, and it became increasingly apparent that what we had created was not to a high enough standard. Heads had been cut out of shots, lighting was too dark, panning shots weren't smooth and, well, it just wasn't good. It was that assessment that we did as a class that put into practice the whole process of the London shoot.

The idea of shooting in London changed the narrative in a drastic way- suddenly, this idea of our protagonist planning his crazed plans outside the Houses of Parliament was becoming the main arrative drive of out opening. And so, we figured that we needed to start from scratch, go back to the drawing board so to speak, and attempt to make saomething that was more effective as an opening.

Since then, we've been able create a much more effective opening (which you can see in previous posts), but I'd like to share with you, reader, the storyboards that formulated that footage. We decided to shoot:

''-Callum on the train looking impatient/agitated. 
-Callum amongst a crowd just walking.
-Establishing shot of Callum smirking and gritting his teeth with the The Houses Of Parliment behind him.-Iconic buildings of London.'' 

This group discussion then formed the basis for the creation of our new and revised storyboard:














Our Storyboard!
This storyboard is certainly an improvement on our previous cut. Whilst we've already shot the London parts of the storyboard,we've yet to shoot the scenes from within the protagonists' home. However, with this storyboard completed, I feel confident that we can construct an opening that is effective and engaging...

Another Questionnaire!

Developing A Survey...
In anticipation of completing our thriller opening, our group felt that in order to be able to complete a reflective and insightful evaluation, we should create another survey. Whereas our previous survey questioned participants on what they would expect from a thriller, this questionnaire will ask whether we met those expectations and constructed an opening that would follow the codes and conventions of the thriller genre whilst still being engaging and, ultimately, a gripping two minutes of action.
The purpose of this questionnaire is to find out whether we'd achieved what we'd set out to do, as well as getting feedback from an outsiders perspective (ie. someone whom can appreciate the two minutes as an actual 'audience-member', the people who this thriller opening was designed and created for). Moreover, I think it's important to make an evaluation that is comprehensive in terms of its content. I aim to evaluate:

a) myself as an individual within the group- my role within the group and my contribution to the production.

b) A group evaluation- we could create a podcast as a group discussing our thoughts and opinions in regards to our group's productiveness.

c) And, finally, to evaluate the feedback given from our target audience, how they responded to our thriller opening, and to figure out whether we were successful in terms of making an opening that fulfilled the expectations of out target audience...

... Which is where our questionnaire comes in! We've worked as a group to come up with questions that should hopefully provide interesting and insightful answers. Below is a 1st draft of survey questions:

1. From our opening sequence, does it make you want to watch the rest of the film?
2. Does the opening title sequence make sense?
3. Do the camera angles work and do they create realism?
4. Are the transitions smooth?
5. Is the sound track suitable?
6. Does it have thriller elements within?
7. Is the storyline presented well?
8. Is the lighting contributing to the suspense and ambiguity?
9. Are the props in the film realistic?
10. Did the characters work well within the opening of the film?
11. Is the whole production easy to understand, or is it complex?
12. Do you think the locations chosen are suitable within the opening title sequence?
13. Are the titles easy to read and do they last for a long enough amount of time?

As I've said, this is very much a first draft; this means that, as our re-shoots and editing come to an end, we should constantly be looking for other questions to make our questionnaire more effective as a source of evaluation. Hopefully, in the coming weeks, we'll find that this questionnaire will help or group to formulate ideas on whether we have created an effective opening to a thriller...

Monday 4 March 2013

Magazine Research

So, we've been analysing magazines recently- the object of this research was to establish audience institutions and target audiences. All very relevant to our 'thriller opening' work, in the sense that it helped us to build skills in how to establish a specific audience and how to conform to the expectations of that audience. As a class, we discussed and analysed our research in order to collectively create a mindmap, which can be found below...


Developing a Mindmap as a Class!














This research was a comprehensive analysis of the magazine industry in the year of 2013 (as I've discovered, media is an ever-changing part of society that is constantly evolving). The task allowed me to broaden my knowledge of the magazine industry, including new vocabulary:- Synergy: The coming together of many parts to form a stronger whole.
Convergence: The coming together of two or more media (e.g. smart phones, www).
This new vocabulary develops my understanding media as a whole, and the business aspects of media that are fundamental to the industry, such as expansion, NMT's and Intertextuality.

Then, we went into further depth and we were each assigned a magazine to research in further depth. I was give women's glossy Cosmopolitan UK, a magazine that, admittedly, wouldn't otherwise catch in my eye. In other words, I was an outsider looking in on an incredibly popular magazine, and it was my job to understand, quintessentially, why this magazine was so popular and how it's grown into such a phenomenon. This was designed in order to help me understand genre, target audience,  as well as how NMT's have affected the brand, and how Cosmo has expanded into the brand it has become. And, most importantly, I would be learning about these things within a specific case study, rather than being generalised.

And so here was the presentation I gathered from my research:-



The point of this presentation was to build up an understanding of a specific magazine. Presenting our work in small groups meant that we could expand our knowledge and apply that to various other publications. And so, in an exam, I can refer to these case studies with a more comprehensive understanding of the magazine industry. Also, I would find whilst doing this presentation that the same question kept popping into my head: how does this apply to our coursework? This work truly was relevant to our coursework. A large part of that coursework is evaluating and reflecting upon how your two minutes is able to fulfil the expectations of a target audience. Whilst Cosmo may use pink fonts and colours to convey a sense of girliness and femininity, how is our choice of lighting, sound, mise-en-scene being used to construct a meaning for our target audience? And so this research task, albeit in a different area of media (magazines as opposed to films), I found this task massively helpful to my understanding of genres, conventions and target audiences...